We've all been there. Wishing you had that one little thing that would make life better. The problem, generally speaking, is that you don't know what it is until you see it. Here's to finding what you didn't know you needed. You'll thank me later.


Bike Equipment

Camping. It's a rediscovery of life, really. Smelling the roses, so to speak. Get out from the cities, away from the noise, beyond the chaotic busyness of our day-to-day lives. That first breath as you step onto the trail changes everything.

Fly Fishing
Frosty mornings with whispers of running water; warm evenings alive with the buzz of insects; long days on the river casting, casting, and casting with a stupid grin on your face the whole time. This is fly-fishing: life at its finest.


Ice Fishing
Well sure, you can land a feisty Brown on the fly, or haul in a hefty Largemouth on a baitcaster, but pull either of those through an 8 inch hole in the ice with an inline reel on an ultralight two-foot rod? Now there's a challenge you just can't refuse.

Ski Shop Labor

Spin Fishing
Whether you're slopping frogs over heavy cover, trolling spinners, or drowning worms on a lazy afternoon, a day fishing can't be beat. So don't spend it rushing around, buying what you forgot you didn't have last minute. Find what you need here first.

Summer Clothing

Winter Clothing/Gear
For those who prefer mountains to beaches, blizzards to sunshine, goggles to sunglasses, and insulating layers to swimsuits, here's everything you could possibly put on a Christmas list. Or a Thanksgiving list, if you happen to need it before Christmas.